Commericals; art or not?-Katie B

Over the weekend I had some down time and watched a little tv. I was surprised by some of the commercials i saw because of their creative and playful style. The Asics commercial promoting their new shoe had some beautiful typography and texture work as the runner sprinted through sheets of glass, each knocking off more the smoky typography spelling out things like fear, stress, anxiety etc. While usually i find commercials to be mostly annoying, i am beginning to think there is an art to them beyond the normal marketing techniques. It seems like commercials are evolving along with technology to be more than moving billboards